A proposal for Sky Dance Drone Light Shows
Almost ten years as an FAA-certified pilot, a fleet ready to fly and shows that stop a crowd. This page lays out a measured plan to put Sky Dance in front of the cities, festivals and companies that book them.
Who you're working with
Before we talk about Sky Dance, you should know who is talking.
The human layer
I studied business administration and ran companies before I touched marketing. That is where I learned creativity and results were never meant to live apart. I moved to Canada, specialized twice, and spent eight years inside agencies building for brands like Unilever, Conagra, Lactalis and Coca-Cola.
The whole time I saw the same two failures: work that creates and can't prove it, and work that measures and moves no one. Analitica Lab is my answer to both. A creative studio where every idea is built from scratch and built to be measured. We don't take every project. We join your team and we answer for the results.
Founder · Answers his own email
You already know how to fill a sky with light. Our job is to make sure the people who book shows find Sky Dance first.
Act 01 · Where Sky Dance stands today
We looked at skydancedronelightshows.com and iflydrones.com the way a city events manager or a corporate planner would: on a phone, comparing options. The experience behind Sky Dance is real. A few things on the sites get in the way, and they matter most once you start paying for clicks. Most are quick fixes for your current web provider.
FAA-certified pilot
≈10 yrs
Gary, flying professionally
City pages
5
Richmond to Charlotte
Podcast episodes
20+
On YouTube, ready to reuse
Hidden casino links
18
Worth reviewing this week
01 · 02
The home page of skydancedronelightshows.com carries links to 18 online casino and betting sites, placed off-screen where visitors can't see them but Google can. That usually points to injected spam, which can hurt rankings and trust, so it's the one item we'd raise with your web provider right away.
The testimonial section still shows the theme's sample quotes: a "CEO, Nexatech" praising a marketing agency called Marko for helping "double our revenue." A planner who reads them will wonder what else isn't real. Your real clients deserve that space.
03 · 04
The process section, "Simple Steps to Digital Success," shows lorem ipsum. Anyone who scrolls that far reads the page as unfinished.
The first call to action reads "Get a Free Consutltation," and the opening line uses "breathtaking" twice. Small things, but they're the first words a planner reads. Both are five-minute fixes.
05 · 06
Buyers with a budget want to know if they're in range before they call. Your own blog already explains what shows cost; the page a buyer lands on doesn't say it.
It asks for name, email, phone and city. It doesn't ask for the date, the type of event or the audience size, so every lead starts with a round of questions before you can price it.
07 · 08 · 09
Drone light shows sit inside "Specialized Drone Services," among dozens of other services. A corporate buyer looking for a show won't dig for it.
The post on choosing a drone show company, with price ranges and local vs. national, answers exactly what buyers ask. No landing page uses it yet.
The people who approve a city or corporate show check LinkedIn. Today Sky Dance has no page there for them to find.
The shows are ready.The sites aren't selling them yet.
Act 02 · The problem
What we heard: a serious investment in the fleet, and bookings needed soon. You've paid for marketing before and couldn't tell if it worked. Now you want something more sophisticated: where each piece goes, LinkedIn for business, and a phone that rings.
nationalshows.example
Drone Light Shows · Nationwide
500+ drones. Book your city's next celebration.
Get pricingpyro-and-drones.example
Fireworks & Drone Shows
July 4th packages for cities and towns.
Free quoteeventguide.example › richmond
Best drone show companies near Richmond
A list of providers, compared by size and price.
forum.example
How much does a drone show cost?
Forum · 48 answers
skydancedronelightshows.com
The local option, easy to miss
FAA certified and based in Richmond. On this screen, the buyer may never get that far.
Illustrative search · results and brands are examples
Cities, counties, festivals, universities and companies book it. They search Google when they have a date, check LinkedIn to see who you are and look at Instagram for proof. One channel can't do all three jobs.
Sending ads to the current home page means paying for a visitor who meets template reviews and a form that doesn't ask about the event. Ads need a page built to turn a click into a request.
You've run Google Ads yourself and hired help with keywords. Without call and form tracking, no one can say which search brought which lead. The phone has to ring, and you should know why it rang.
The demand is there.The path to your phone isn't yet.
Act 03 · How we can help
We decide what goes where, give your content one consistent, premium look and run small, measured ad tests. You keep flying shows. We keep the pipeline moving and show you what it produced.
Target
City and county event teams, festivals, universities, sports teams and venues, companies planning launches and anniversaries, and high-budget weddings. Google catches them while they search, LinkedIn reaches the decision makers, and Instagram and Facebook give them visual proof and bring them back.
Show
The manufacturer's catalog, approved for promotion, gives us polished formations from day one. Your own footage, the podcast episodes and you on camera add the local, human side. Everything with one consistent look.
Plan
Your own blog says events book 8 to 12 weeks ahead. That makes December and January the time when spring events, July 4th and summer festivals start to be decided. We start those conversations now.
Measure
Calls and quote forms are tracked to the search, ad or post that produced them. You see how many requests came in, from where and at what cost. We scale what works and cut what doesn't.
This is how a buyer coming from an ad would describe their event. You get the request ready to quote, with its source attached.
Type of event
Add-ons
Expected guests (thousands)
DemoExample quote request for Gary
Demo · nothing is sent · the real form lives on the landing page
What's included
Social · Option A
Ads · Option B
Included
Later
LinkedIn Ads come in a second phase: the cost per click is high for a small starting budget. The T-shirt store is a future opportunity, outside this plan.
We won't promise a number of bookings. We'll show you every lead, where it came from and what it cost.
Act 04 · The solution
You asked for one option with social media only and one that includes ads. Here they are, plus the landing page the ads need to convert.
Option A
Instagram, Facebook and LinkedInTwo levels, Essential and Complete · 6-month plan
Best ifyou want a consistent, professional presence and LinkedIn working for business buyers.
Option B
Everything in Option A, plus paid search and socialSix weeks of testing, then scale · 6-month plan
Signal to scaleCost per quote request, and the requests that become booked shows.
Included
One long page built for ad trafficAt no cost · it complements your current site
What it doesn't doReplace your current site or your provider's SEO work. It gives the ads a place to convert.
One post and one reel, made for Sky Dance with the same look we'd carry across every channel. Built from a show image and the drones themselves, the way the manufacturer's catalog and your footage would be used.
SKY DANCE
Quiet. Clean.Unforgettable.
The July 4th your town will talk aboutReel · 0:15
POV: your town skips the fireworks
Concepts made for this proposal · final pieces use your footage and the manufacturer's catalog
A night sky over the river. As a planner scrolls, the drones lift off, write a name and turn in the air. They can design their own formation and ask for a quote in four steps. A concept to react to, at no cost and no pressure. Open the full concept.
Content
Your material first. The manufacturer's catalog, your footage, the podcast and you on camera.
Look
One visual identity. The same colors, type and tone on every channel.
Channels
A job for each. Google to capture, LinkedIn to convince, Instagram and Facebook to show.
Measurement
Every lead traced. Calls and forms tied to the search, ad or post behind them.
Act 05 · How it's executed
Strategy and setup in the first weeks, posts and ads live by December 7, six weeks of testing and then more budget only where the leads come in. Every step starts when the one before ends. Scroll sideways for the full schedule.
Reference dates, to confirm on the review call. A later decision moves the whole plan by the same number of days. With Option A, the ad rows become content and LinkedIn growth.
Checklist
Every month
The report comes with Complete and with Option B. One page, in plain language.
Act 06 · Investment
Two options, each at two levels. Choose a level on each card to see what it includes and the real monthly total, ad spend included. Every plan runs for six months: the time it takes to test, learn and show results.
Option A
Instagram, Facebook and LinkedIn
per month · 6-month plan
per month · 6-month plan
Option B
Everything in Option A, plus Google and Meta Ads
per month to Analitica Lab · 6-month plan
Real monthly total, ad spend included
toper month to Analitica Lab · 6-month plan
Real monthly total, ad spend included
toWe don't promise a number of bookings. We show you every lead, its source and its cost.
Commitment
6 months
Every plan. It's the time a campaign needs to test, learn and show results you can judge.
Taxes
None
Prices in US dollars. No taxes are added to these plans: what you see is what you pay.
Ad spend
Direct
Paid by you straight to Google and Meta, with no markup. You own the accounts and see every dollar.
From here
01
This week
Take your time with it. It's built to read on a phone, without us in the room.
02
Nov 13
We walk through it together, including the landing page concept, and answer every question.
03
Nov 18
You choose Option A or B and the level, and the schedule holds.
04
Nov 19
Strategy, access and assets. Posts and ads go live on December 7.
Option A or B starts with one conversation. Everything after it already has a date, an order and a number to watch.
